For Business Leaders

Your AI investment isn't producing results. We fix that.

The tools are bought, the pilots are running, the team is eager. Yet the board still asks: where's the impact? We help you turn AI activity into real customer growth.

Get Your Free Diagnostic → See How It Works
What brings you here?
I need help with…
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AI strategy that actually delivers ROI →
⚙
AI governance & compliance →
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Upskilling my team on AI →
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I just want a quick diagnostic →
Leadership Experience At
Sound Familiar?

Three fears keeping you up at night.

AI adoption isn't the hard part. The hard part is knowing what it means for your people, your exposure, and your P&L.

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Your Team Is Falling Behind

Some people are experimenting, others are frozen. Confidence is low and efforts are scattered. Everyone agrees AI matters, but nobody can point to what "good" looks like.

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Risk Is Compounding Silently

Shadow AI, unclear data governance, compliance gaps you haven't mapped yet. By the time these risks surface, they're already on the board agenda.

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The Board Wants Proof

Budgets are growing, pilots multiply, yet outcomes stay anecdotal. The board doesn't want another demo. They want numbers.

What We Do

From diagnosis to operating capability.

We redesign how your teams make decisions and run workflows. AI is the accelerant. You own the outcome.

01

AI Risk & Growth Diagnostic

Free · 20 Min

A guided assessment that maps where AI already shows up and where risk hides. You get a written snapshot with priorities within days.

02

Decision & Workflow Sprints

1–2 Days

Hands-on sprints that redesign a specific journey or workflow. You leave with a blueprint and executable AI use cases your team can run on Monday.

03

Transformation Programs

3 Weeks – 6 Months

Proof sprints, operating model redesigns, capability building. The goal is that your team can run this without us.

04

Advisory Retainer

Ongoing

Ongoing strategic counsel as AI and regulation evolve. Quarterly reviews, on-demand sparring, and a sounding board when you need one.

Our Model

Customer centricity is a decision problem — not a culture problem.

AI changes the constraint. For the first time, you can wire customer-oriented decisions into everyday operations.

1

AI Literacy & Judgment

Decide what to automate, augment, or leave human

2

Data & Signal Readiness

Make your data usable for AI-driven decisions

3

AI-Enabled Workflows

Put AI inside daily execution, where it actually gets used

4

Journey Decisioning

Redesign journeys as decision sequences

5

Enterprise Orchestration

Align decisions across marketing, sales & service

6

Governance & Scale

Sustain and scale with measurement & governance

“You don't become customer-centric by putting it on a poster. You become customer-centric by rewiring how decisions get made.”

Start Here

Get clarity in 20 minutes. Free.

Nothing to prepare, no strings attached. A 20-minute conversation that gives you a written snapshot with honest next steps.

  • 1 Short intake call where we ask the right questions
  • 2 AI-supported synthesis of your current state
  • 3 One-page snapshot of what's working, what's exposed, and where to start
  • 4 Clear recommendation: do nothing, fix one thing, or go deeper
Book Your Free Diagnostic →
AI Readiness Snapshot
AI Literacy & Judgment
Data & Signal Readiness
Workflow Integration
Journey Decisioning
Governance & Compliance
Enterprise Orchestration
What Leaders Say

What our clients tell us.

We work with CMOs, transformation leads, and CDOs. Here's what they say after we've worked together.

★★★★★
“They cut through the AI noise and helped us focus on the 3 use cases that actually moved pipeline. We went from pilot fatigue to measurable ROI in 90 days.”
VP
VP Marketing
European Industrial Manufacturer
★★★★★
“The diagnostic alone was worth more than the last 6 months of internal discussions. Honest and immediately actionable.”
CM
CMO
B2B SaaS, €400M Revenue
★★★★★
“Finally, advisors who understand both the technology and the European regulatory reality. Substance over hype.”
CD
Chief Digital Officer
Chemical Company, Belgium
Who We Are

We've done this work ourselves.

40+ combined years running marketing, sales, CX, and technology at companies like Microsoft, Oracle, and Solvay. We advise on transformations because we've led them.

Fabian Kersten headshot

Fabian Kersten

Co-Founder & Managing Partner

20+ years in digital transformation and AI-enabled marketing. Former VP Digital at Syensqo/Solvay, managing 60 FTEs and €9M+ budgets.

  • AI-driven pricing analytics for €1.8B revenue portfolio
  • Scaled B2B eCommerce from $24M to $140M at WABCO
  • Led digital transformation across 32 countries at LeasePlan
  • MIT Sloan AI for Business Strategy
Syensqo Solvay LeasePlan WABCO Elsevier
David Shell headshot

David Shell

Co-Founder & Managing Partner

20+ years in marketing transformation and demand generation across enterprise technology. Adjunct Professor at Northwestern Medill.

  • $440M pipeline acceleration at Rockwell Automation
  • Led CX transformation across 100+ key accounts at Oracle
  • Built global demand center and CRM at Microsoft
  • Wharton & Northwestern University
Microsoft Oracle Rockwell Nokia Northwestern
Our Edge

Rooted in Europe. Built for global impact.

We started in the world's most regulated AI market. That shaped how we work: governance and trust come before speed. It's an approach that travels well.

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Governance-First Mindset

We build AI programmes that pass compliance scrutiny from day one. Regulation becomes an advantage when you plan for it early.

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Cultural Credibility

Companies trust advisors who understand data privacy, local context, and in-person facilitation.

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Pragmatic Over Hype

We'd rather show you what worked at a real company than pitch a vision deck. Applied expertise, grounded in what we've actually done.

Markets We Serve

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Netherlands France Germany Belgium UK Nordics Switzerland
Insights

What we're writing about.

Frameworks, case studies, and honest takes on AI in B2B.

View all insights →
Framework

Why Most Marketing Teams Still Can't Show AI Results

The gap between AI activity and AI impact, and what decision architecture has to do with closing it.

Fabian Kersten · 8 min read
AI Governance

The CMO's Guide to AI Governance Readiness

What marketing leaders actually need to know about AI governance. And what they can safely ignore.

David Shell · 6 min read
Case Study

From Pilot Fatigue to $2.4M Impact in 90 Days

How a European manufacturer moved from shadow AI to governed, high-impact adoption.

Lumina AI · 5 min read
Let's Talk

Let's figure out where you stand.

Our diagnostic is a 20-minute conversation. No commitment, no pitch. You'll walk away with an honest read on your AI position, whether you work with us or not.

Book Your Free Call → Explore Services
Fabian Kersten fabian@wearelumina.ai
David Shell david@wearelumina.ai
Locations Amsterdam · Brussels · Paris